Step 3 – Best Buy Create New Product Last Updated: August 4, 2021 When you search for a product by UPC and SKU and no results are shown you must create the listing from scratch. You first need to select a category and subcategory. Once you have selected the category you can then start filling in the areas with a red asterisk. Offer SKU must be filled out even though it doesn’t have a asterisk otherwise it will show the sku as a random number. If you have any questions ask a brand manager . PREVIOUS STEP