Brand Manager Processes
The e-Commerce Brand Manager is an individual who is interested in growing with a fast-growing company by applying their skills and knowledge to build their assigned brands. You will work closely with the Online Department Manager, and be responsible for day to day management of assigned brands on our online platforms.
The e-Commerce Brand Manager will be responsible for:
- All items on Price List are on all websites (Gibbys, Amazon, New Egg, Best Buy and Walmart)
- All pricing is correct.
- Inventory is correct.
- All listings have correct information and have a green SEO score.
- Products can be found on Google.
- Off maps are reported.
- Products are in the correct category.
- Promotions for your brand are being communicated to Marketing Team.
- Commission being charged on 3rd party is accurate (8-15%)
- Creating Bundles
- Landing Pages for each brand and accurate with proper links
- Redirects are set for deleted items.(404 errors)
First 14 Days
Day 1 – HR Paperwork, review website, look at our items on other sites.
Day 2 – Shadow a BM (see daily tasks), upload a product ( keep in draft BM will review)
Day 3 – Upload new products (BM will review)
Day 4 – Reading a promo calendar – upload more products
Day 5 – You will get your first brand (Gibbys only – review things to do when you get a new brand)
Day 6 – Train on 3rd party sites.
Day 7 – Upload more products (BM will review before publishing)
Day 8 – Review bundles
Day 9 – Get 2nd brand (that is allowed on all sites)
Day 10 – Review a-z audit
Day 11 – Open Box Audit
Day 12 – Commission Rate audit
Day 13 – Category Audit
Day 14 – How to create a landing page.
Brand Managers are to check their emails first thing in the morning everyday.
Emails should be put into specific folders with rules to get them into the correct one.
Brand managers will be checking their emails for products that have sold. This helps us know what is doing well and what needs improving if you don’t see many sales.
Fishbowl automatically updates Inventory on Gibbys, Amazon, New Egg and Walmart. Best Buy is added manually by our developers so be sure to check that it is showing correctly.
When a Brand Manager is done checking all their emails they will begin to look at what they have as a priority to do for the rest of the day.
Throughout the day they must keep track of their emails and what is selling.
When something is sold they should get an email, (Email desktop notifications should be turned on)
PRIORITY ORDER OF IMPORTANCE
- Pricing is accurate
- Report Off Maps
- Check for New Receiving / All items are Online
- Add New Products / Open Box
- Update Notes
Brand Managers will need to go through every brand and product to assure all products are on all allowable sites.
Since Inventory is automatic (as long as fishbowl and that site has the same sku) for Gibbys, Amazon, New Egg and Walmart you are responsible that all new products are published on these sites.
Once they’re done Amazon, Brand Managers are to go through the rest of the websites (NewEgg, BestBuy, Walmart) and check to see if we have the buy box.
This will help do a double check, review Amazon SKU’s are stocked or zeroed out or removed if EOL and verify pricing
When a new pricelist is received Brand Managers are to replace the old one in Gibbys Google Drive.
Once this is done they will open up Gibbys Quick update, and go through every product listed on our website for that brand. If a product cannot be found on the NEW price list, and they cannot find it on Fishbowl, the Brand Managers are to remove that item from the site.
Brand Managers will go through Gibbys Quick update and will note what is on the pricelist and what is not.
When they’ve reached the end of products for that brand on Gibbys Quick update the Brand Managers will know which products on the New pricelist need to be uploaded.
If a Brand Manager is in the backend of a product, it’s their job to ensure that product adheres to our uploading product standards, before pressing publish.
Brand Managers are responsible for their products and the integrity of them.
UPLOADING PRODUCTS
When Brand Managers have products to upload they must enter them into our Uploading spreadsheet so we can keep track of who uploaded and when the products got uploaded.
When you get a new Brand
A list of Brands and the Managers to that Brand are listed here .
When you get a new brand , make sure all items on the pricelist are uploaded on Gibbys, unless otherwise stated by Duane.
Cross check the grid and pricelist to the website and make sure we have the correct pricing for each product.
Make sure all items that are allowed to be on 3rd party are uploaded.
Make a list of all items that are EOL and keep track of those items once inventory is at 0 and none are on order that listing can be deleted.
Please keep all Price grids in the same format.